Some commercials just stand out above the rest. Whether the jingles are catchy, or they present totally unforgettable characters, these ads have something special going on.

For one dog, a certain Clorox commercial meets those criteria. Whenever the ad plays, this precious pooch has the perfect reaction.

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This pup needs to get an endorsement deal from Clorox, or at least get a lifetime supply of his favorite wipes. He’s clearly their most enthusiastic customer.