Most pups love some prime playtime, but this little rascal might be just a bit too competitive. Or very, very confused.

Either way, he is hanging on hard to the rope in a hilarious game of tug-of-war with his human. The short clip shows the cutie, whose name is Jameson, looking positively delighted to be dragged around rather than unclinch his firm grip on the tattered toy.

I think we can all agree that no matter how the round went after the camera stopped rolling, Jameson just won all our hearts.