Best Friends Animal Society – the leader in the movement to end the killing of dogs and cats in America’s shelters – and Instinct Pet Food announced today that Instinct will continue and expand its role as Best Friends’ Official Pet Food Partner. To that end, they will be feeding all the cats and dogs in Best Friends’ care, as well as providing food for adopters to take home with them. It’s a truly incredibly gift for everyone involved.

“We’re on a mission to transform the lives of pets through the pure, real nutrition of raw,” said Reed Howlett, CEO of Nature’s Variety, the makers of Instinct. “As the Official Pet Food Partner of Best Friends Animal Society, we’re excited to do our part in bringing more visibility to the no-kill movement through our shared commitment to transforming and saving the lives of pets.

Advertisement“We believe that all pets deserve the best life possible. It’s really that belief that inspired us to take action and to do our part. We understand the power of raw nutrition. We believe in it. And we know the good it can do, so it only makes sense to share it.

“We couldn’t be more proud of the profound impact Instinct grain-free nutrition is having on the pets at Best Friends’ facilities on their journeys to finding their forever homes.”

“We’re on a mission to transform the lives of pets through the pure, real nutrition of raw,” said Reed Howlett, CEO of Nature’s Variety, the makers of Instinct. “As the Official Pet Food Partner of Best Friends Animal Society, we’re excited to do our part in bringing more visibility to the no-kill movement through our shared commitment to transforming and saving the lives of pets.

Advertisement“We believe that all pets deserve the best life possible. It’s really that belief that inspired us to take action and to do our part. We understand the power of raw nutrition. We believe in it. And we know the good it can do, so it only makes sense to share it.

“We couldn’t be more proud of the profound impact Instinct grain-free nutrition is having on the pets at Best Friends’ facilities on their journeys to finding their forever homes.”

Instinct Pet Food will donate more than one million meals annually to Best Friends’ adoption centers nationwide. And more than 20,000 pets adopted from Best Friends Animal Society across the U.S. in 2016 will now benefit from the high-quality, grain-free nutrition that Instinct provides – both while in the centers and when they find forever homes. Instinct will provide new adoptive pet parents with a complimentary starter supply of food to encourage them to continue giving their pet pure, real nutrition.

The expansion of the Instinct/Best Friends partnership is being celebrated by new special-edition Instinct packaging, which will be available at retailers nationwide beginning in mid-February. In addition to purchasing Instinct, current and prospective pet parents can join Instinct and Best Friends by adopting, donating, or volunteering at their local no-kill shelter.