Some commercials just stand out above the rest. Whether the jingles are catchy, or they present totally unforgettable characters, these ads have something special going on.

For one dog, a certain Clorox commercial meets those criteria. Whenever the ad plays, this precious pooch has the perfect reaction.

This pup needs to get an endorsement deal from Clorox, or at least get a lifetime supply of his favorite wipes. He’s clearly their most enthusiastic customer.